Wednesday, February 3, 2016

5 February 2016: An experimental evaluation of IFMR Rural Channels financial education programme

Karuna Krishnaswamy

In recent years there has been rising interest among financial service providers, NGOs and policymakers in educating customers and potential customers to enable them to make informed decisions on the use of financial products. However, many open questions remain. In this paper, we study IFMR Rural Channels (IRCS) short duration financial education intervention, the Master Trainer Programme, to find out if there is a business case for a financial services provider to incorporate provider-neutral financial education programmes into its operations as envisaged by Indian regulators. This short-duration programme consists of a 45 minute group presentation on financial awareness followed by individual one-on-one visits if requested by the participant. One of the goals of the programme was to promote optimal take-up of products among (especially inactive) customers. We conducted two randomized controlled trials to (1) gauge the impact of the intervention on financial awareness, financial behaviour and usage of products (2) gauge the correlation between awareness and product usage.

Date: February 5, 2016
Time: 11:30 A.M.

Seminar Room 2
Indian Statistical Institute Delhi Centre,
7, S. J. S. Sansanwal Marg,
New Delhi-110016 (INDIA)


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